What does CLEAN BEAUTY really mean?

By ulli / 18 December 2023

What does CLEAN BEAUTY really mean?

In honor of June's new role as Clean Beauty Awareness Month, here's what it means to me and Pour Moi...

(It's a 3-minute read) If you google "what makes something clean beauty" the world's smartest search engine tells the following: Clean beauty means that a product is safe, non-toxic, and has transparent labeling of ingredients. Just because a product is organic, natural, or green, doesn't mean it's non-toxic. The FDA doesn't regulate or define claims often used in greenwashed products. Well, it sounds amazing but here is the problem: The FDA doesn't regulate or even define what clean beauty is...so, there is no doubt that “clean beauty” has been a big opportunity for greenwashing. That's why it is important to know exactly what the term clean beauty means for the skincare you're using. US cosmetic regulation for safe products is over 80 years old. And a lot has changed since then. While cosmetic registration with the FDA is voluntary for beauty products, it's strictly mandatory in other countries. That means if there's a safety issue with a product, FDA can only recall it if it has been voluntarily registered. I believe this needs to change and FDA registration is mandatory.

For me & Pour Moi, clean beauty means the following:

The skincare company and all products have to have a valid FDA registration; 100% transparency of what’s in the formulas and what’s excluded; 100% transparency of where the products are made and who formulates and produces them; and what materials are used for packaging. ONLY when this information is true and public, do I believe a brand qualifies as a clean beauty brand. Pour Moi is a clean beauty brand!

Top 5 reasons why Pour Moi is a clean beauty brand

#1 Our Climate-Smart formulas are registered with the FDA and Health Canada in North America, and with the EU in Europe. FYI- the EU has the strictest regulations with over 1,000 chemicals banned.

#2 Our Climate-Smart formulas are at least 95% (often as high as 98%) made of natural and bioengineered ingredients combined with cutting-edge delivery systems depending on the climates they're for. We only use safe, clinically-tested synthetic ingredients to ensure formulas stay pristine and bacteria-free.

#3 All Climate-Smart Pour Moi products come from Strand Cosmetics Europe (aka "Strand"), an award-winning, best-in-class premium skincare formulator and manufacturer, located just outside Lyon, France. All finished products go through rigorous testing to warrant that all Climate-Smart® Pour Moi products are 100% safe and effective.

#4 Climate-Smart Pour Moi comes directly from the Rhone Alps region in France. It’s the center of premium lux skincare because of its local pure Alpine water. A unique water rich in natural electrolytes/minerals which soothes even the most sensitive skin. Because water is the largest ingredient in most facial skincare products (except face oils), it's always listed first on any ingredient list. And because it's the main ingredient of the products base, the water's quality ultimately determines the quality of the product.

#5 Our paper packaging is 100% biodegradable for a zero waste approach. We even print with soy. We are proud to have banned and removed all single-use-plastic from our packaging in an effort to reduce plastic waste. Our high-tech airtight packaging containers are BPA free (non-toxic plastic) and act additionally as a form of preservation by protecting our potent Climate-Smart formulas from light, air and temperature fluctuations.