What is it doing: It is pantothenic acid, the alcohol form of vitamin B. It is also sometimes called pro-vitamin B5 or D-Panthenol. It is used in premium skincare as it is is in Pour Moi as a humectant because of its ability to attract and retain water by building a thin moisture film on the surface of skin. Studies have shown its moisturizing properties improve stratum corneum hydration, reducing Transepidermal Water Loss (TEWL) and maintaining skin elasticity and softness.
Found in: NIGHT CREAM, WHITE SERUM, BLACK SERUM, HYDRATING BALANCER (HUMID CONDITIONS), HYDRATING BALANCE (ARID CONDITIONS), MOISTURE-BURST MASK (POLAR CLIMATE)