It may seem like understanding your skin, and how it functions, requires a medical degree, but actually it’s much easier than that - and really boils down to just three little letters: NMF, that’s your skin’s Natural Moisturizing Factor. Here’s what you need to know about it.Yep, your skin is way smarter than we give it credit for - and it has even figured out a way to keep itself optimally hydrated. Where your skin encounters the most environmental and man made assaults on a daily basis is on the skin’s outer layer, otherwise known as the epidermis. That surface skin has major responsibilities including protecting the body from bacteria, diseases, temperature changes and even physical impacts. Doing all of these things can also make it thirsty, but rather than rely on pulling water from further inside the body, it has a genius layer, the NMF, that works to draw water from the air like a magnet. But, when the climate makes it impossible for the Natural Moisturizing Factor to do its job, skin can get dehydrated, damaged, and suffer from external aging. Pour Moi, the world’s first climate smart skincare line, was created to help support your skin’s NMF whether you’re in your home climate or traveling, so your skin never needs to suffer through another dry day.
What Exactly Makes Up the NMF?This moisturizing layer is largely comprised of amino acids, lactic acid, lipids and salts. It’s purpose is to protect your skin from transepidermal water loss (TEWL), harmful particles and pollutants and keep the skin barrier strong and supported at all times. Insufficiency of NMF can damage the barrier and lead to skin dryness and roughness.