Our founder, Ulli Haslacher, has explained why this certification is so important to her: “I love animals, so I would never test my products on them when there are safer and more ethical alternatives. If Pour Moi is made for human skin, it makes more sense to test it on humans.”
[Read more: Peeling Back the Layers of Skin: The Lipid Barrier]
The vegan community is growing exponentially as people prioritize sustainability and environmentally friendly options, and even people who aren't vegan are opting for cruelty-free and vegan products. Pour Moi is a testament that you can promote safe and effective beauty without animal testing. With all the chaos in the world, we may feel like peace is an unobtainable dream surrounded by the nightmares of reality, but vegans believe that peace begins on your plate — and in this case, on your beauty shelf. Choosing cruelty-free products is a small and easy yet effective stance against violence, and Pour Moi is taking that stance. Vegans and non-vegans alike can rest assured that no animals were harmed in the making of the world's first and only climate smart skincare.