You want your beauty picks to have it all: affordable yet superb performance with picturesque packaging by a respectable company. Seeing that the container (and price) is your first impression, you might not give the contents a second thought. If you’re comfortable with a product that’s nice on the eyes and the wallet, it’s probably a sign that it’s time to upgrade. As cliché as it sounds, it’s what’s on the inside that counts. Affordable brands found at drugstores and convenience stores source cheap versions of well-known cosmetic ingredients simply for marketing purposes. For example, Hyaluronic Acid is everywhere in skincare. It’s proven to be one of the best hydrating and anti-aging ingredients for the skin, but not all ingredients are equal. Widely accessible and affordable brands can strategically include trace amounts of low-grade versions in their formulations, allowing the label to advertise that a highly sought ingredient is included in an ineffective product. Pour Moi’s premium skincare contains the high-quality sources of well-known ingredients, such as Hyaluronic Acid, as well as rare ones, such as White Truffle Extract. Over several years, extensive research in the Pour Moi lab perfected the climate smart formulations with top-tier moisturizing and anti-aging agents. Every ingredient in Pour Moi, down to the purest French water, has been specifically chosen and sourced for clinically validated results.
Skincare that can do both
When you upgrade your drugstore beauty finds, you’re investing in better quality materials on the inside and out. A lot of thought goes into premium beauty products — down to the type of container. When you break the seal of drugstore skincare, you could be deactivating the ingredients before it even reaches your skin. High-tech packaging is worth the extra cost to a dedicated company that cares about its customers because air-tight, double-walled bottles act as a form of preservation. Sturdier packaging is also less likely to break or leak, and the opacity protects ingredients like retinol that break down when exposed to sunlight and heat. Pour Moi is proud to use minimal preserving agents because the skincare is secured and preserved in its beautiful and smart bottles. [Keep reading: Air Pollution May Affect the Way You Look]
What’s your 5-year plan?
Whether you see children, investments, or retirement in your future, you want to be comfortable in your own skin as you accomplish milestones in life. External aging is becoming visible earlier in younger generations due to the aggressive, polluted climates, which is why it’s vital to invest in cosmetics with long-term benefits. Skincare on the cheaper side of the spectrum gives you the instant gratification of moisturizing but not the nourishing and anti-aging benefits for skin health. The Pour Moi 3-step ritual purposefully has three valuable steps: The Hydrating Balancer biologically prepares the skin by restoring a healthy pH balance, the Serums deliver the smallest potent ingredients deeper into the layers to promote a healthy skin barrier, and the Day Creams seal in the hydration and nourishment while harmonizing with the external elements. Targeting the two main causes of aging, external and biological, gives you the upper hand against Mother Nature and Father Time when you join forces with Pour Moi.
The upgrade you're looking for: Pour Moi
We are real people with real products. Companies allocate their resources differently and have varying priorities. When you support an indie brand, you’ll likely get the VIP treatment you deserve because every customer and his or her individual experience is important. A company with premium products is likely to have premium customer satisfaction and strong values to go with it. Pour Moi’s breakthrough climate smart skincare collection emerged from the unique needs of our founder—Ulli Haslacher, a European beauty who happens to specialize in the beauty industry—for flexible, effective protection in a changing world. Because Pour Moi is backed by happy faces from all places with the modern needs of men and women in mind, upgrading to our premium skincare is more than a cosmetic expense; It’s a step towards self-care on the path to self-love.